IMANI + KIDS
2019 - 2024
IMANI KIDS IS AN IMPACT - DRIVEN LIFESTYLE BRAND RETAILING CHILDREN'S HOME DECOR CRAFTED BY ARTISANS IN KENYA. DURING MY TIME HERE, I DIRECTED CREATIVE AND MARKETING INITIATIVES, WHILE ACTING AS THE SOLE IN-HOUSE DESIGNER AND STEPPING INTO OPERATIONAL ROLES AS NEEDED TO ENSURE EFFECTIVE PRODUCT LAUNCHES.
BRAND RE-FRESH AND WEBSITE LAYOUT
ELEVATED BRAND IDENTITY THOUGH UNIQUE WHIMSICAL ILLUSTRATION STYLE AND MAINTAINED COMPREHENSIVE BRAND ASSETS TO ENSURE CONSISTENCY AND ALIGNMENT ACROSS ALL CHANNELS.
DEVELOPED WEBSITE LAYOUT
PRODUCT
TOOK DESIGN CONCEPTS FROM IDEATION TO PRODUCTION BY RESEARCHING PRODUCT TRENDS, CATEGORIES, AND PRICING IN COLLABORATION WITH MARKETING DIRECTOR. MANAGED GLOBAL SAMPLING TEAM. EXPANDED LINE FROM 10 PRODUCT LAUNCHES A YEAR TO 70+ PRODUCTS LAUNCHED IN CURATED COLLECTIONS THROUGH INNOVATIVE DESIGN AND SAMPLING SYSTEMS.
CLIENT EXPERIENCE
RESPONSIBLE FOR DESIGNING AND MAINTAINING CATALOGS, PRINT ADVERTISING, PACKAGING, TAGS, POSTCARDS AND VISUAL MERCHANDISING.
CREATIVE DIRECTION
MANAGED EXTERNAL MARKETING AGENCY ON CREATIVE STRATEGY AND SOCIAL MEDIA PLANNING TO ACHIEVE DEMAND GOALS.
COLLABORATIONS
LED BRAND COLLABORATIONS FROM INITIAL IDEATION MEETING, SAMPLING, COMMUNICATION, AND CONTRACT AGREEMENTS WITH PARTNERING COMPANIES AND INDEPENDENT ARTISTS WHILE BUILDING STRONG RELATIONSHIPS GEARED TOWARDS MUTUAL GROWTH.
PHOTOGRAPHY + CONTENT CREATION
COLLABORATED WITH MARKETING DIRECTOR IN PLANNING AND EXECUTING PHOTOSHOOTS. THIS INCLUDES, BUT IS NOT LIMITED TO SOURCING LOCATIONS, MODELS, PHOTOGRAPHERS, GATHERING PRODUCTS AND PROPS, AND STYLING ON-SITE.
